Meet
the team
Meet the team
Meet
the team
OUR MISSION
We are a UK-based start-up on a mission to provide the freedom for everyone with allergies, intolerances and unique dietary restrictions to finally be able to explore the culinary world without anxiety. As allergy sufferers ourselves, we understand how much this condition can affect our physical and social lives.

To make life easier for people like us, we work directly with restaurants to support them with the implementation of standardized safety processes. With your help, we aim to create a community that celebrates inclusion and the unique dietary needs of every individual.

If you believe in our project, please get in touch!

Trusted by

Eve's story
"Throughout my life, I have struggled with a severe peanut allergy. I know first-hand the challenges that come with having a food allergy, but I refuse to let this allergy define me or limit my experiences in life. This is why I am determined to create a product that will help people like me to enjoy eating out and empower them to step out of their comfort zones and live life to the fullest. Served is on a mission to encourage restaurants to become more inclusive and accommodating to all customers, regardless of their dietary restrictions."
Eve Williamson
CEO
Tim Lefèvre
CTO
Elyse Marshall
CMO
Martin Lombard
CPO
Alana Bralsford
CFO
Tim Lefèvre
CTO
Elyse Marshall
CMO
Alana Bralsford
CFO
Martin Lombard
CPO
Our team
Behind Served is a group allergy sufferers & pioneers from all over the world.

Previously at

Previously at

Allergies
& us
Simon became CEO of Anaphylaxis UK in 2021, and is working to grow the charity, supporting businesses and individuals to help make a brighter future for those with serious allergies. In 2022, he became a partner and mentor to the Served team. Watch our interview with Simon to find out more about allergies, Anaphylaxis UK, and us.
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