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Mission
Our mission is to empower individuals with allergies to dine out safely, while also helping restaurants to cater for them.
Every table matters.
Empower your team to serve every guest with confidence. Cater to all dietary needs, reduce risk, and enhance the dining experience for everyone.
Everyone deserves good food.
Our vision is to make dining out easier for everyone. Dietary preferences are unique, and dining experiences should be too.
How can served help?
Benefits for Restaurants
about us
Why Served?
Eve Williamson
CEO
Alana Bralsford
COO
We are a UK-based start-up on a mission to provide the freedom for everyone with allergies, intolerances and unique dietary restrictions to finally be able to explore the culinary world without anxiety.
Eve's Story
"Imagine risking your life every time you eat out. For me and over 2 million others with allergies in the UK, this is our reality. Living with a severe allergy often means that eating out in restaurants is daunting; if I do go out, I rarely try new places and struggle to trust staff. For 24 years, I have questioned why nothing has been done to solve this problem while tragic and avoidable deaths continue to occur. Alana, my best friend and co-founder, has witnessed how a fun dinner can quickly turn into a life-threatening hospital visit."
Allergies & Us
Simon became CEO of Anaphylaxis UK in 2021, and is working to grow the charity, supporting businesses and individuals to help make a brighter future for those with serious allergies. In 2022, he became a partner and mentor to the Served team. Watch our interview with Simon to find out more about allergies, Anaphylaxis UK, and us.
Frequently Asked Questions
Served is a platform designed to help people with food allergies and dietary restrictions dine out safely. We work with restaurants to ensure they provide clear and accurate allergen information, empowering them to cater to a wider customer base.
Restaurants can sign up through our website to access our allergen management tools and join the growing number of eateries catering to diners with special dietary needs. We help them set up and integrate our system into their existing operations.
We work closely with restaurants to ensure the allergen information provided is as accurate and up-to-date as possible. However, since recipes and ingredients can change, Served is not a medical tool. We always recommend that diners double-check allergen details directly with restaurant staff before ordering to ensure their safety.
Yes! Our webapp allows users to leave feedback about their dining experience, including how well the restaurant handled allergies and dietary restrictions. This helps others make informed decisions and helps restaurants improve their service. If you have any further feedback, we'd love to hear your thoughts! Please get in touch here:
contact@served-app.comStill have a question?
Please get in touch!
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