About us
Meet Eve and Alana
Eve Williamson (CEO) and Alana Bralsford (COO) are best friends, foodies and co-founders of Served, the London-based allergen management platform that supports guests with allergies and helps restaurants manage allergens with confidence.
How Served started
Eve and Alana met while studying Design Engineering at Imperial College London. They quickly realised they’d each found someone who loved going out to eat as much as they did. Win.
Unfortunately, dining out wasn’t always easy, or safe. Eve has grown up with severe peanut and tree nut allergies. For her, and for the estimated 2.4 million UK adults with a clinically confirmed food allergy, a meal out can quickly turn dangerous when a restaurant doesn’t have the right systems in place.
Anyone with a food allergy knows this story. Eve has been refused service, asked to sign waivers or offered a plain side salad. Mistakes even resulted in emergency hospital trips. Time and again, Eve and Alana found themselves trying to have a clear conversation with a nervous waiter running back and forth to the kitchen, or trying to read an allergen menu that had clearly gone out of date two years earlier.
They saw that things weren’t going wrong because people weren’t trying. They were going wrong because existing systems couldn’t give guests and staff accurate, up-to-date allergen information when they needed it.
So Eve and Alana built Served: the allergen menu platform they wished every restaurant used.
What Served does
Served is a London-based allergen management platform that helps restaurant operators and groups publish live, filterable allergen menus. It’s designed from the point of view of someone living with food allergies or dietary requirements, and built with a kitchen’s day-to-day operations in mind. The platform was developed with Dishoom as a design partner and launched across Dishoom restaurants in 2025.
With Served, serving teams have the information they need to talk to guests with confidence, and guests can see live allergen information to make informed choices, so no guest is left guessing.
Where we are now
We still love going out for food. Today,
585,000+
people have used Served to eat out with confidence and clarity.
Served is used by restaurants including Dishoom, Hawksmoor and SushiDog, and guests can find them all on the EAT map. We are also live in the US and Greece.
We’re on a roll, and we’re only getting started.
Sources: University of Manchester, “Around 6% of the UK adult population have a food allergy, new report finds” (Food Standards Agency PAFA report).