Privacy & Terms

1. About Us

Welcome to Served Technologies Ltd (referred to in this Policy as "we", "us", "our", or "Served"). We are registered at Companies House under company number 15168512.

At Served, we understand the importance of your personal data, which encompasses all information about you that makes you identifiable. This ranges from the more apparent details like your name and contact information to the less visible ones, such as identification numbers, electronic location data, and other online identifiers (hereinafter referred to as "Personal Data"). Your privacy is paramount to us, and we are committed to safeguarding how your Personal Data is utilised and respected.

Served's mission is to empower people with allergies to dine out safely while helping restaurants to cater for them. We respect and value the privacy of everyone who interacts with our platform, be it through our website, mobile applications, social media channels, or directly engaging with our services. Rest assured, we will only collect and use Personal Data in manners outlined in this Policy, upholding our responsibilities and your rights under the law.

As per the Data Protection Act 2018, the General Data Protection Regulation ("GDPR") and other applicable data protection laws, Served Technologies Ltd is the data controller of your Personal Data.

This Policy should be read in conjunction with our additional service terms, which include, but are not limited to, our user terms and conditions, service agreements, and Cookie Policy.

2. What Personal Data do we collect?

At Served, we are dedicated to transparently managing how we gather information from our users and partner restaurants.

2.1 Account Registration

We collect Personal Data when individuals and restaurants sign up for an account with our service. This may include names, contact details, and for individuals, specific allergy information that is crucial to providing our tailored dining solutions.

2.2 Mailing List Sign-Up

For those who opt to join our mailing list, we collect email addresses and potentially other contact information to send updates, promotions, and informative newsletters about our service and partners.

2.3 Usage Data Collection

When users interact with our service, such as searching for restaurants or applying allergy filters, we gather data pertaining to these interactions. This usage data helps us refine and improve our service offerings. Importantly, we do not collect personal information during these interactions unless it is provided to us directly by the user.

2.4 Other Sources

As our service grows and evolves, there may be additional ways we collect data, aimed at enhancing the user experience. We will update this policy accordingly to ensure transparency.

3. How do we process Personal Data?

3.1 Purpose and Basis

We process Personal Data to deliver and enhance our services, grounded in:

• —Compliance with legal obligations that govern our operations.
• —Legitimate interests for improving user experiences and service efficiency, balanced against the rights of the individuals.
• —Contractual necessities to fulfil our service commitments.
• —Consent from users for specific purposes.

3.2 Legal Basis for Processing

Each processing activity of your Personal Data is based on a specific legal basis including consent, contractual necessity, legal obligations, or our legitimate interests.

3.3 Data Management Principles

In processing Personal Data, we adhere to principles of data minimisation and accuracy, ensuring data is relevant and limited to what is necessary, and kept up-to-date.

3.4 Retention and Security

Personal Data is retained only as long as necessary for the purposes it was collected and is protected against unauthorised access, loss, or damage through appropriate technical and organisational measures.

3.5 Rights and Transparency

We uphold data subjects' rights, offering transparency about data use and access to personal information upon request.

3.6 Responsible Sharing and Transfers

Data shared with third parties or transferred internationally is done under strict compliance with data protection laws, ensuring adequate safeguards.

4. How do we use Personal Data?

• —Service Provision: We use Personal Data to deliver our services, manage accounts, and ensure effective service operation.
• —Communication: Essential service updates and customer support are provided through the use of Personal Data.
• —Security: We monitor activities to maintain the security of our platform and comply with legal obligations.
• —Improvement: Data guides our efforts to enhance user experience and develop new features.
• —Marketing: With consent, we send relevant promotions and news, offering an opt-out option at any time.
• —Legal Compliance: Personal Data is used as necessary to fulfil our legal and regulatory responsibilities.

5. Who will your Personal Data be shared with?

We are committed to protecting your personal data and only share it when necessary for providing our services, complying with legal obligations, or improving your user experience.

• —Partner Restaurants: To facilitate your dining experiences tailored to your dietary needs and for marketing purposes.
• —Service Providers: Third-party companies that support our business operations, such as payment processing and technical services, under strict confidentiality agreements.
• —Legal and Regulatory Authorities: When required by law or to protect our rights and safety, we may disclose data to government bodies or law enforcement.
• —Marketing Partners: With your consent, we may share limited data with trusted partners for targeted advertising.

6. Regulatory Compliance

We are committed to upholding the highest standards of data protection and privacy in accordance with the General Data Protection Regulation (GDPR) and other relevant data protection laws. In addition, we ensure that our collection and use of Personal Data related to dietary preferences and allergens comply with food safety and information regulations.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies. When you first visit, a cookie banner lets you choose whether to accept non-essential cookies; we do not set them until you do. You can change your choice at any time using the "Cookie preferences" link in the site footer.

• —Strictly Necessary Cookies: Required for the website to function (e.g. remembering your cookie preference). These do not require consent and cannot be switched off.
• —Analytics & Marketing Cookies: Set by HubSpot, our marketing platform, to understand how visitors use our site and to follow up on enquiries submitted through our forms. These are only set if you accept them via the cookie banner.

You have the right to choose whether to accept or reject non-essential cookies. Most web browsers also let you block or delete cookies directly in your browser settings. Be aware that disabling cookies may affect the functionality of this and many other websites.

8. How long will we hold your Personal Data?

8.1 Retention of Data

We keep your Personal Data for as long as necessary to provide our services, and to comply with our legal obligations. Typically, this is for the duration your account is active plus up to five years afterward to manage post-service inquiries or legal requirements.

8.2 Data Transmission and Storage

Transmission of data over the internet cannot be guaranteed as entirely secure. Upon receiving your Personal Data, we employ strict security measures, including encryption and access controls, to safeguard your information stored on secure servers within the European Economic Area (EEA). Any transfer of your Personal Data outside the EEA is performed in accordance with GDPR.

8.3 Password Security

You're responsible for maintaining the confidentiality of your account password and should not share it with others. Immediately notify us if you suspect your password has been compromised.

9. Telephone Call Monitoring

For quality assurance and training purposes, telephone calls to or from our service may be monitored or recorded. This helps us improve our customer service and ensure the accuracy of information exchanged.

10. Third-Party Links

Our website and services may contain links to third-party websites not operated by us. These links are provided for your convenience and information only. We are not responsible for the privacy practices or content of such third-party sites and encourage you to review their privacy policies.

11. Minors

Our services are intended for individuals over the age of 16. For those between the ages of 13 and 16, parental consent is required to process personal data. We do not knowingly collect or solicit personal information from anyone under the age of 13. If we become aware that we have collected personal data from a minor without the requisite consent, we will take steps to remove that information promptly.

12. How can you access your Personal Data?

You have the right to request access to the personal data we hold about you, to ensure it is accurate and up to date. To request a copy of your personal data, correct any inaccuracies, or update your information, please contact us at contact@served-app.com. We will respond in accordance with ICO guidelines.

13. What rights do you have?

You have several rights concerning your Personal Data, including:

• —Right to Access: You can request access to your Personal Data and obtain a copy of it.
• —Right to Rectification: If your Personal Data is inaccurate or incomplete, you have the right to have it corrected.
• —Right to Erasure: Under certain conditions, you may request the deletion of your Personal Data.
• —Right to Object: You have the right to object to the processing of your Personal Data in certain circumstances, including for direct marketing purposes.
• —Right to Complain: If you believe your data protection rights have been breached, you have the right to complain to the ICO or your local data protection authority.

Comprehensive information about your rights under the GDPR can be found at the GDPR website.

14. Contact Us

If you have any questions about this privacy policy, your Personal Data, or if you wish to exercise any of your data protection rights, please contact us at contact@served-app.com.

15. Changes to this Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We encourage you to review this policy periodically.

1. Acceptance of Terms

Your access to and use of the Service is conditioned upon your acceptance of and compliance with these Terms. These Terms apply to all visitors, users, and others who wish to access or use the Service.

2. Service Description

Served provides users with the ability to search for restaurants, view allergen information for menu items, and filter options based on specific dietary needs. We aim to facilitate safer dining experiences but remind users to always verify allergen information with restaurant staff directly.

3. User Responsibilities

Users are responsible for ensuring that their use of the Service complies with all applicable laws and regulations. Our mission is to assist individuals with dietary restrictions in making informed dining choices. Nevertheless, the responsibility for ensuring the safety and dietary compatibility of any menu item ultimately rests with you. It is crucial to communicate your specific dietary needs directly to the restaurant.

4. Intellectual Property

All content on the Service, including text, graphics, logos, and software, is the property of Served Technologies Limited or its licensors and is protected by copyright and other intellectual property laws.

5. User Content

Users may post feedback, reviews, and other content, provided it does not infringe on the rights of others, disseminate false information, or violate any laws. Served reserves the right to remove any user content that violates these Terms.

6. Indemnification

You agree to defend, indemnify, and hold harmless Served Technologies Limited, its officers, directors, employees, and agents from any and all claims, damages, obligations, losses, liabilities, costs, or debt, and expenses arising from your use of and access to the Service, including any data or content transmitted or received by you.

7. Limitation of Liability

Served shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from:

• —your access to or use of or inability to access or use the Service;
• —any conduct or content of any third party on the Service;
• —any content obtained from the Service; and
• —unauthorised access, use, or alteration of your transmissions or content, whether based on warranty, contract, tort (including negligence), or any other legal theory.

Served shall also not be held liable for any adverse reactions or inaccuracies in the allergen information provided. By using our Service and accepting these Terms, you acknowledge the inherent risks associated with dining out based on the allergen information provided and agree not to hold Served Technologies Limited, its affiliates, or partner restaurants responsible for any discrepancies, adverse reactions, or health issues that may arise.

8. Compliance with Food Safety and Information Regulations

We endeavour to ensure the allergen information provided through the Service is accurate and up to date, sourced directly from our partner restaurants. However, Served cannot guarantee the completeness, accuracy, or reliability of such information as ingredients and menus can change, and there is always a risk of cross-contamination. We strongly recommend that you always verify allergen information with the restaurant staff before making your dining decisions.

9. Medical Advice

The information provided by Served is intended for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health providers with any questions you may have regarding a medical condition or dietary restrictions.

10. Modifications to the Terms

We reserve the right, at our sole discretion, to modify or replace these Terms at any time. We will provide notice of any changes by posting the new Terms on our website and updating the "Last Updated" date at the top of this document.

11. Governing Law

These Terms shall be governed and construed in accordance with the laws of the United Kingdom, without regard to its conflict of law provisions.

12. Contact Information

For any questions about these Terms, please contact us at contact@served-app.com. By accessing or using our Service, you acknowledge that you have read, understood, and agreed to be bound by these Terms of Service.